New Holland has demonstrated New TC5.30 in Ethiopia

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New Holland Agriculture and its local distributor, The Motor and Engineering Company of Ethiopia (MOENCO) have organized a Demo Day for the new TC5.30 combine harvester on 24th and 25th of October

The demo day was held in Arsi, Iteya in southeast of Ethiopia, is representing the high lands for mainly wheat and barley, and participated by around 150 people including farmers, government and bank officials, mechanization service providers, farmers cooperative unions and representatives from New Holland Agriculture and its local distributor MOENCO.

The aim of this activity was to provide customers with working demonstration of New Holland TC5.30 combine harvester that benefits from New Holland’s long history of harvesting excellence and delivers impressive performance in variety of crops and conditions at the highest productivity in its segment. The New Holland Agriculture team demonstrated the product in the field and held theoretical lessons that was set up in selected groups while others were in the field for the test-drive.

During the activity, the atmosphere was unique and all of this has been possible also thanks to the active contribution of New Holland distributor «MOENCO» that provided a great professional support in the organization of such a big event in Ethiopia.

Hakan Dönmezer, Middle East & Africa Marketing Manager of New Holland Agriculture, said “We are very happy of the result we achieved. This was a valuable opportunity for New Holland to showcase its new TC5.30 combine harvester in Ethiopia. Our focus is always on understanding our customers’ needs to better set up future actions. We as New Holland have the equipment and advanced technologies to meet the needs of Ethiopian farmers, that will increase the efficiency and productivity.”

New Holland Agriculture's reputation is built on the success of our customers, cash crop producers, livestock farmers, contractors, vineyards, or groundscare professionals. They can count on the widest offering of innovative products and services: a full line of equipment, from tractors to harvesting, material handling equipment, complemented by tailored financial services from a specialist in agriculture.  A highly professional global dealer network and New Holland’s commitment to excellence guarantees the ultimate customer experience for every customer. For more information on New Holland visit
New Holland Agriculture is a brand of CNH Industrial N.V. (NYSE: CNHI /MI: CNHI)  a global leader in the capital goods sector with established industrial experience, a wide range of products and a worldwide presence. More information about CNH Industrial can be found online at

Press contacts:
Sevgin Duman, New Holland Agriculture
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