- Rising Demand: Global interest in macadamias as a healthy, plant-based “superfood” rich in healthy fats, fiber, and antioxidants has driven demand, particularly in snacks, confectionery, and cosmetics.
- Orchard Expansion: Planted areas have grown by 6,000 hectares annually, reaching over 50,000 hectares by 2020, with production projected to hit 80,000–100,000 tonnes by 2030.
- Economic Impact: The industry generates approximately R5.1 billion annually and employs over 10,000 permanent and 9,000 seasonal workers during the February–August harvest.
- Market Dynamics: China’s kernel consumption matches North America’s and is expected to become the largest globally. Its inshell market, driven by cultural preferences for cracking nuts, has rebounded post-COVID, but high prices can suppress demand due to its elasticity.Competition: China’s expanding orchards could reduce reliance on South African imports, potentially flooding the market and pressuring prices. South Africa faces a 12% tariff in China, compared to Australia’s 0% tariff, creating a competitive disadvantage.Opportunities: Rising Chinese demand offers South Africa a chance to deepen trade ties, especially if US tariffs (10% in 2025) disrupt exports. South Africa’s world-class processing facilities and high-quality nuts maintain its edge.
- Market Volatility: The 2022 price collapse, driven by panic selling and global economic pressures, exposed vulnerabilities. While 2023 and 2024 saw recovery, with South Africa clearing carryover stock, price fluctuations remain a risk.Trade Barriers: US tariffs, introduced on August 7, 2025, at 30% (later negotiated to 10%), and China’s 12% duties hinder competitiveness. Uncertainty around the African Growth and Opportunity Act (AGOA) adds further risk.
- Logistical Bottlenecks: Delays at ports like Cape Town and Durban, costing industries like apples and pears R1 billion in 2024, also affect macadamia exports. Inefficiencies in rail and port infrastructure threaten timely delivery to global markets.
- High Costs and Long-Term Commitment: Establishing a macadamia orchard costs around R60,000 per hectare, with trees taking 3–7 years to mature. Pest, disease, and labor-intensive harvesting add to expenses.
- Fragmentation: Over 40 processors and exporters compete, often undercutting prices, eroding value, and causing inefficiencies. The pistachio industry’s consolidated model in California offers a contrast for potential reform.
- Climate Risks: The 2025 production dip underscores weather dependency. Climate change could exacerbate drought, frost, or excessive rain, impacting yields and quality.
- Improved Genetics: Varieties like MCT-1, which yield 40–50% more than standard cultivars, are being tested in South Africa to boost profitability. TopNut is establishing screening blocks to evaluate performance under local conditions.
- Value-Added Products: Innovations like macadamia oil, eco-wood from shells, and kernel use in baked goods and confectionery enhance profitability. Green Farms Nut Company’s Shisa eco-briquettes, shortlisted for a 2025 sustainability award, exemplify this trend.
- Market Diversification: Expanding into Asia (Japan, Taiwan, South Korea), the Middle East, and the African Continental Free Trade Area (AfCFTA) can reduce reliance on China and the US. Only 7% of production serves the domestic market, offering room for local growth.
- Consolidation: The World Macadamia Organisation (WMO) and SAMAC are fostering industry cohesion to align strategies and strengthen global positioning. Reducing processor competition could stabilize prices.
- Infrastructure Investment: Privatizing ports and improving rail freight, as urged by the apple and pear industry, could streamline exports. The Cato Ridge Inland Port could serve as a hub for AfCFTA markets.
- Sustainability and Innovation: Adopting climate-smart practices and leveraging technology, such as John Deere’s efficient tractors, can lower costs and enhance resilience.
- Strengthen Trade Advocacy: Lobby for reduced tariffs in China and secure AGOA exemptions in the US to maintain market access.
- Enhance Competitiveness: Invest in high-yield varieties and processing efficiency to counter China’s lower-cost production.
- Diversify Markets: Target emerging markets to offset potential oversupply from China, which could depress global prices if its output exceeds demand.

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